Introduction

At ERCperformance, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website (ercperformance.uk), as well as how we use cookies. We comply with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.

1. Information We Collect

We collect and process the following types of data:

• Technical Data: Including IP address, browser type, device information, and usage data collected via cookies or similar technologies.
• Vehicle Information: If you contact us by phone or email, we may collect information about your vehicle (e.g., make, model, performance data).
• We do not collect personal information through forms on our website.

2. How We Use Your Information

We use the data we collect to:

• Ensure the website functions properly.
• Improve the user experience and functionality of the website.
• Analyse website traffic and usage patterns.
• Respond to inquiries made via phone or email.

3. Legal Basis for Processing Your Data

We process your data based on:

• Legitimate Interests: To ensure the proper functioning and security of our website and to improve the user experience.
• Consent: When you accept cookies or subscribe to marketing communications (if applicable).

4. Cookies and How We Use Them

Cookies are small text files placed on your device when you visit our website. They help us enhance your browsing experience and provide necessary site functionality.

We use the following types of cookies:

• Strictly Necessary Cookies: These are essential for the website to function properly and cannot be disabled.
• Performance/Analytics Cookies: These cookies allow us to track website usage and gather insights to improve performance.
• Functionality Cookies: These remember your preferences (e.g., language settings) to provide a more personalized experience.
  Managing Cookies

You can control the use of cookies through your browser settings. You may choose to block or delete cookies, but this may impact your experience of our website. For more information, visit your browser’s help section.

Third-Party Cookies

• We use third-party services like Google Analytics to track and analyze website traffic. These third-party cookies collect anonymous data about your browsing activity.

For more details, see Google’s privacy policy.

5. Data Sharing and Disclosure

We do not sell or trade your personal information. However, we may share your data with:

• Service Providers: Such as hosting, analytics, or technical support services.
• Legal Authorities: If required to comply with legal obligations or protect our legal rights.

6. Data Security

We use appropriate measures to protect your personal data from unauthorized access, loss, or misuse, including secure servers and firewalls.

7. Data Retention

We retain technical data (e.g., IP addresses, cookie data) only as long as necessary for the purposes outlined in this policy, or as required by law.

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Access: You can request access to any personal data we may hold about you.
• Erasure: You can request the deletion of your personal data.
• Objection: You can object to our processing of your data based on legitimate interests.
• Restriction: You can request to limit the processing of your data in certain circumstances.

9. Changes to This Privacy Policy

We may update this Privacy Policy, including the cookie section, from time to time. Any changes will be posted on this page, and where appropriate, we will notify you via email or on the website.

10. Contact Us

If you have any questions about this Privacy Policy, including our use of cookies, please contact us:

• Email: info@ERCperformance.uk
• Address: 10 Spey Close, Wellingborough NN8 5ZE, UK